Consulting & Service
Business Unit
The Retalium division dedicated to strategic consulting and digital marketing services for Retail and E-Commerce companies. We support brands, retailers, and digital businesses in optimizing budgets, strategies, performance, and growth through a data-driven, execution-focused approach.

Retalium Consulting & Service evolves from the experience of GTaviani.com, bringing expertise, methodologies and hands-on capabilities into the broader Retalium ecosystem.
We offer specialized consulting services designed to improve performance, streamline processes, and scale digital channels.
CONSULTING SERVICES

E-Commerce Budget
Comprehensive support in designing, building, and optimizing your E-Commerce budget. We define costs, forecast results, allocate resources, and develop a sustainable, scalable model aligned with your business goals.
- Custom budget model by industry
- Operational cost & margin analysis
- Revenue forecasts and multi-scenario models
- Inefficiency detection & budget optimization
- Alignment with goals and operational capacity

Retail E-Commerce Strategy
We design strategic roadmaps for retailers and retail chains: omnichannel integration, new sales models, customer development, loyalty, and competitive positioning. A complete path to bring retail into the digital world sustainably.
- Tailored omnichannel roadmap
- Definition of digital sales model
- Customer strategy: traffic, retention, loyalty
- Competitor and market benchmarking
- Strategic KPIs for growth and margins

DriveToStore Retail
Solutions designed to generate qualified traffic to physical stores through digital campaigns, behavioral data, advanced segmentation, and creative formats optimized for retail. Ideal for chains, franchises, and local retail networks.
- High-precision geolocated campaigns
- Targeting based on real behavioral data
- Measurement of incremental store visits
- Budget optimization by area/store
- Creative formats designed for in-store traffic

E-Commerce Marketing Strategy
Marketing strategy for E-Commerce: performance, acquisition, retention, automation, content, funnels, and conversion rate optimization. A complete framework guiding brands from planning to scalable growth.
- Integrated omnichannel marketing plan
- Funnels optimized for CAC & ROAS
- High-performance content strategy
- Automation designed to increase LTV
- KPIs, forecasts, and performance control

E-Commerce Analytics
Advanced analytics to improve decisions, performance, and profitability. We implement tracking, build dashboards, run analytics audits, and extract insights to guide continuous optimization and scalable growth.
- Correct GA4 & tracking setup
- Custom KPI dashboards
- Conversion & customer journey analysis
- Full audit of data quality & attribution
- Actionable insights for immediate growth

META Performance Advertising
Performance-driven management and optimization of Meta campaigns (Facebook/Instagram). Creative optimization, segmentation, campaign structure, and advanced techniques to maximize sales, traffic, and ROAS.
- Best-practice campaign structures
- Conversion-focused creative strategy
- Advanced targeting & lookalike models
- Continuous A/B testing for performance
- Clear reporting and ongoing optimization

Marketing Automation & CDP Strategy
We design and implement advanced Marketing Automation strategies powered by Customer Data Platforms (CDPs). We track online and offline behavioral events, build dynamic segmentation, and activate automated workflows that increase conversions, retention, and customer lifetime value.
- Full behavioral event tracking strategy/li>
- Integration of e-commerce + physical retail data
- Dynamic segmentation with advanced CDP
- Automated workflows to increase LTV
- Real-time automation rules for campaigns
- End-to-end personalized customer journeys
- Impact measurement and ongoing optimization

Workspace Retalium
Monitoring, Consulting Management and Services
The Retalium Workspace is the platform that centralizes the management of all purchased consulting services.
A single space offering full visibility, transparency, and smooth collaboration with the Retalium consulting team.
A professional environment where you can monitor:
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Purchased and consumed consulting hours
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Detailed activity logs
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Shared documents, reports, and repository
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Project dashboards and performance analytics
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Direct access to all delivered materials